UNIQUE "AURA MANAGER" POSITION ENSURES PERSONALIZED EXPERIENCE AT ME BY MELIÁ
ME by Meliá addresses the complex "Experience Equation" with service designed to exceed guests´ expectations before, during, and after their stay, making the time spent at ME unforgettable.
Palma de Mallorca, Spain (March 11, 2008) - ME by Meliá, a new brand of experience-based ‘personality´ hotels under the Sol Meliá umbrella with locations in Madrid, Cancun, and Cabo San Lucas, is the answer to the call from travelers who live for the moment and look to synergize their surroundings through music that touches the soul, art that asks questions, and cuisine that teases the taste buds long after the last bite. To ensure that guests are immersed in this lifestyle, each ME by Meliá property features an Aura Manager who is exceedingly devoted to personalized service. Aura Managers create personalized experiences that dare, to challenge, indulge, and stimulate the senses, while seamlessly transporting guests from their daily routines into an inspirational existence.
The Aura Manager combines the roles of a concierge, DJ, stylist, tour guide, personal confidant, and private secretary. Preparation for VIP guests´ arrival begins as soon as reservations are made by personally making contact to inquire about expectations and desires. Some guests know exactly what they want before they arrive, while others want to be surprised. ME´s Aura Manager is committed to meeting these expectations that give guests an experience beyond accommodations.
Guests are greeted by name upon arrival and are then ushered into the lobby with an uber-chic atmosphere personally created by the Aura Manager. Characterized by an artful mix of music, lighting, video, and in-house activity, guests will feel a distinct and palpable energy at each ME by Meliá property. The Aura Manager personally supervises the music that is played in all the hotel spaces, which changes according to the hour of the day and the hotel activity, and also creates the customized music selections for VIP level iPods. By staying on the cutting edge of new music, fashion, and the latest cultural trends, the Aura Manager delivers what every guest expects and anticipates what they don´t.
The ME by Meliá experience is realized through the brand’s core mottos Remember Me, Experience Me, Energize Me, and Dare Me. Translating to properties characterized by personalized service and electric atmospheres, ME by Meliá is where dreams turn to reality, whether guests are visiting for work or play.
Local flavors and individual places of discovery in each property will draw guests in, stimulate the senses, challenge instincts and enhance individual rhythms…their AURA. This aura is the essence of ME by Meliá…the breeze…the illumination…the energy. The aura is also the essence of "you"…a thought you have had…an impression you have left…the music that moves you…the dreams that define you. Your aura precedes you….it emanates from you…it´s all around you and it´s all about you.













